Role Play in Rural Marketing

The Department of Business Management (BBM) & MTroops conducted Role Play in Rural Marketing 

 Rural Marketing is on the rise nowadays. Companies have been shifting their gears towards conquering rural markets, catering to the needs of rural areas. Rural areas, which have taken the backseat for several years now, due to their lack of facilities and infrastructure are now the spectator spot for markets. With urban areas tightly packed, all eyes are on rural markets.

 The second years have taken a snippet from this situation and organised a role play. They have created an MNC which sells fertilisers and pesticides, trying to establish their product for the first time in a rural market. There was a CEO who instructs a skilled marketing manager to formulate a plan along with her team of marketing agents for the penetration of their fertiliser which specialises in Chilli plantations. The marketing agents with their skills gather information about the present usage of fertilisers for Chilli plants in a village and ask the R&D to develop a product better than the products already existing in the market. 

 

The company was able to come up with their product, better, safer and more effective to grow Chillies leaving the villagers satisfied with their harvest therefore, capturing their attention. That’s how a company shifts the market’s interest from already existing product to theirs.

 Second years have also looked the part, dressing up in coats and formal shirt as CEO and Marketing agents and the villagers dressed in traditional wear with turbans around their heads. 

 This was fun, informative and pleasing to the eye.